How to Target the Right Social Media Channels for your Business

03 Wednesday Apr 2013

Posted by in Entrepreneurship, Facebook, Social Media, Twitter

≈ Leave a Comment

Twitter_Logo (small.white on black)

(Re-published, orginal: Jan, 7th, 2013)

I read a great blog post today, so I wanted to make sure to share it — Because it pertains to me…as well as all my clients.  In fact, everyone can use these tips.  Written by Chris Horton, it describes what the best channels are, depending on your business, when adding social media to enhance it. Here’s the short list:

  • Increasing Brand Awareness:  Use Twitter, your blog, or Facebook
  • Build Your Reputation: Use Twitter, Facebook and refer to those pages/accounts on your blog, constantly.
  • Drive Web Traffic: By using Twitter, for example, to drive traffic to your website (and, thus, lead to converting viewers to customers) you can increase your web traffic via as little as 6 hours per week invested.
  • Generate Leads: Facebook, Google+, Pinterest and Twitter can all be used to publicly recommend your company by customers; those who are satisfied with your services or product can thus influence their friends & attract new ones!

_GGU talk_Pinterst Logo

To see the rest of Horton’s tips and see more data that supports these tactics, read his full post, here.

And, when you are stumped as to which Social Media channel to start with (or which 2, 3 or 4 of them) give us a call; we can help.  Let us guide you in building your own Social Media strategy. We will tailor it to your company’s app, product or service and, most importantly, to your goals.  Expand your reach, now!

(article via Synecore & Chris Horton)

What Does Creativity Look Like to You?

01 Monday Apr 2013

Posted by in Digital Marketing, Marketing as Passion, PR

≈ 1 Comment

Oneto_2 LogoI was asked recently to write something about 3 or 4 principles regarding PR, content creation and communications that I believe in.  The first thought that came to my mind is Creativity … And this title!

So, I thought I would write what my top 4 principles of Creativity are. See if you agree, and please comment below to share with me your own.

1. Be Genuine.  First and foremost, whether I am writing for PR, a blog post or content for a product brief, I always start with what is true and my own sincere thoughts on something.  Being authentic, not fake, is always the best way to go — and it shows through as it resonates with your audience!

2. Be Passionate.  When you are passionate about a topic, you will — in  my opinion — always write something that is both compelling and chock-full of meaning.  Something that “lights you up” or sparks an interest in you once written about will cause your words to come to life and, literally, have that passion shining through.

3. Be Intentional.  As contradictory as this sounds for this type of endeavor, it is something I’ve learned to always keep top of mind when considering a creative piece.  I say this because, rather than just being a mind dump, writing creatively does call for a certain bit of measured care.  Essentially, you want to make sure that you are articulating the message you want to portray — whether it is about a brand, a cause you are promoting, or an ideal you espouse to and are trying to convey.  Let the words flow — but, let them flow in such a way that gets the message across as precisely (yet colorfully!) as you need.

4. Be Light.  Part of creativity is that it is whatever you want it to be. But, when you get too heavy with a topic, it can stop being creative and can tend to be bogged down with facts and figures. I found this out when I started blogging. Those posts which tended to be shorter and to the point, got many more comments than those that were longer, wordier and full of statistics. Being light also means not being too serious — have fun with it, whatever you do.

As the old song goes: “Enjoy yourself, it’s later than you think!” So, live a little. Keep it lively and passionate. Above all, make it what you want it to be.

LAUNCH Festival 2013 Successes!

07 Thursday Mar 2013

Posted by in Entrepreneurship, Marketing as Passion, PR

≈ 2 Comments

Tags

, , , ,

Image

Hello Start-upreneurs!

Attending LAUNCH 2013 as my first LAUNCH event has been an amazing and eye-opening experience. To see the fire and the energy in the eyes of all the entrepreneurs I’ve met in the past 3 days is just, simply, inspiring!  Add to that, the great speakers like the incomparable Ev Williams of Twitter/Medium/Obvious Company fame; and David Sacks of Yammer (the hero with the $250K donations) and this caps off an event of many successes.

For more on the Launch Festival, see the panels and speakers you missed, here, and great (& often surprising) founder interviews & even an interview with Mayor Ed Lee…and one with a robot, with Kym McNicholas of Pando Daily, here.

(Side note: This humble PR rep thanks TNW for her gratis pass via their tweet contest & is truly grateful.)  —  See you there next year!

The Impact of Social Media (New Infographic)

29 Thursday Nov 2012

Posted by in Digital Marketing, Marketing as Passion, PR, Social Media

≈ Leave a Comment

How telling it is. In the infographic, produced by AllTwitter, in conjunction with Morrison & Foerster, we see some rather unsurprising — Facebook sucks up much more time, in general, by the wider population than Twitter — and some surprising facts as well. Chief among those facts which were striking to me is this one: While time spent on social media sites increased, time spent on the care of family members decreased. (Now, let’s just hope this is a trend solely among we social media fanatics and not the general population!) But on a more serious and practical note - For companies & marketers, alike, take note of those social channels most popular these days, (Pinterest, Twitter, etc.) and it would behoove us all to pay attention especially to those statistics on TV/Social/Mobile trends, as well. So, have a look see when you have a chance — and let us know if we at Oneto PR can help.

Best of luck navigating this thorough picture of social (click to enlarge)

(via & credit to: AllTwitter.com)

Global Entrepreneurship Week – Coming November 12-18th

26 Friday Oct 2012

Posted by in Entrepreneurship, Marketing as Passion, My Work, Social Media

≈ 1 Comment

Global Entrepreneurship Week

Photo Credit: Robyn Cohen

Ready for this to sweep through and take over your city? It’s Global Entrepreneurship Week!  One week where communities around the world celebrate entrepreneurship at a local, national and global level. Find an activity in your area or create your own. This is a chance to celebrate that rare  (or in some places, not so rare) breed: the entrepreneur, and all their amazing breakthrough products, ideas and businesses!  So, find out what’s going on in your area, and how 125 countries are now celebrating it.If you are holding an event or attending one we should know about, we’d love it if you throw it out in the comments, (link above).  See you there, you stellar entrepreneurs, you!

 

Know a Brilliant Trouble-Maker Who Can Add Change to our Broken Gov’t System?: Fuse Corps!

28 Tuesday Aug 2012

Posted by in Causes, My Work, PR

≈ 1 Comment

SOURCE: Fuse Corps

Fuse Corps

August 28, 2012 09:00 ET

America: Got Talent? Fuse Corps Entices Business Professionals Into Public Sector Fellowships

Applications Open for Top Business Professionals & Entrepreneurs to Join State and Local Governments, Tackle Intractable Problems

SAN FRANCISCO, CA–(Marketwire – Aug 28, 2012) – Fuse Corps, a non-profit that enlists the nation’s most talented professionals into public service through a mid-career fellowship program, today announced the opening of nominations and direct applications for its next fellowship year. Nominations and applications will be accepted through the Fuse Corps website (www.fusecorps.org) through September 30, 2012.

“We believe our country’s greatest challenges can only be solved by combining the ingenuity and collaboration of the public and private sectors — and that combination is needed most at state and local levels,” said Jennifer Anastasoff, CEO and co-founder, Fuse Corps. “We are looking for candidates with a passion for public service and the motivation to apply their business acumen for the improvement of communities across the nation.”

Starting March 2013, those selected for the Fuse Corps fellowship program will attend an immersive leadership program which draws from the best practices of leading for-profit, public and social sector organizations, including McKinsey & Company, the d.school Institute of Design at Stanford, Points of Light, and Little Bets Labs, before embarking on year-long paid assignments to improve government and communities.

“At a time when the country is desperate for fresh approaches to solve problems and the role of government is openly debated, Fuse Corps addresses the concerns of citizens from the ground up as opposed to following the status quo, top down approach,” said Peter Sims, Fuse Corps co-founder, entrepreneur and best-selling author of Little Bets: How Breakthrough Ideas Emerge from Small Discoveries.

Lenny Mendonca, co-founder of McKinsey & Company’s social sector practice and of Fuse Corps, added, “To spur the growth and renewal of the US Economy takes real innovation and leadership. Highly efficient and effective entrepreneurs and business professionals bring sorely needed help to public sector organizations who, after facing a slowed economy and severe cuts, need it most. From Erika Dimmler bringing a groundbreaking gardens initiative to local schools with Mayor Kevin Johnson to Jeremy Goldberg helping to bridge the important talent gap in San Jose, we are seeing the positive impact Fuse Corps Fellows can have. I look forward to growing this kind of innovation and leadership asset in communities around the country in 2013.”

About Fuse Corps
Fuse Corps is a national, non-partisan, non-profit social enterprise that enlists top business professionals and entrepreneurs into public service through its professional fellowship program — in order to solve the biggest challenges facing communities. Fuse Corps is driven by several of America’s top innovators in the public and private sectors and it has collaborated with McKinsey & Co., d.school Institute of Design at Stanford, Points of Light, America’s Promise Alliance, Teach for America, Starbucks, and Summit, among others. For more information, please visit www.fusecorps.org or follow @FuseCorps on Twitter.

 Contact Information

MEDIA CONTACT:

Nora Donaldson
Fuse Corps
Phone: 617-312-5064
Email: Email Contact

Does Your Startup Need a Kick-Start?

12 Sunday Aug 2012

Posted by in Digital Marketing, My Work, PR, Social Media, Twitter

≈ Leave a Comment

My favorite companies to work for and consult with are startups.  So much so, I created a whole event around them (in conjunction with Kym McNicholas (Pando Daily) and Lucia Giacomantonio (Edmodo) – with Girls in Tech.  Thus, true to my word, I would like to be here to help any growing startup as they launch into the realm of ‘PR for Startups!’  Helping you to define your message for your own creative edge, to show the world how you innovate to create the product (or service) they cannot live without.  Hire us for:

  • Product Launches
  • Launch Events and Casual, Business-attraction Happy Hours
  • Last Minute Press Releases; or
  • Any combination of the above

We will also help you write:

  • Pitches to the press
  • Email Blasts or E-Newsletters
  • Scripted Tweets and Advise you on automating them
  • Blog posts
  • Website and Promotions Content

You will find that we are highly affordable. So, when you think you won’t be able to make a PR hire for 6, 9 or 12 months down the road, think again. We work on a retainer basis or by the hour; project to project or for a one-time need.  For a price quote or consultation, please email:  christine.oneto@mail.com.  We’ll help you grow, on your way to being a household name, just like you’ve dreamed.  Remember, startups are what we do best. — Good luck & Happy innovating!

“Expect the unexpected and whenever possible Be the unexpected.”

05 Sunday Aug 2012

Posted by in Entrepreneurship, Marketing as Passion, Twitter

≈ Leave a Comment

Tags

, ,

It’s not often that you see me quoting someone other than a Depression era icon (Eleanor Roosevelt) or an artist, author or business coach. But when you do, they are gems! Like the above from the twitter feed of an entrepreneur guy I follow. — The quote, from none other than the founder and inventor of Twitter, Mr. Jack Dorsey. If you have not read last year’s Vanity Fair article on this ‘modern day Renaissance man’ I highly recommend it. (Find it here.)

And so we have a new mantra: “Be the Unexpected!” — Thanks, @Jack!
– Christine

{Quote source:  @JonahLupton, Cauzly}

Brian Solis, the Social Business, and a Crowded House. . .

19 Thursday Jul 2012

Posted by in Digital Marketing, Marketing as Passion, My Work, Social Media, Uncategorized

≈ Leave a Comment

Tags

, , , , , , , , ,

As expected, Brian Solis lived up to the hype at SfAMA’s event:  ‘Brian Solis & the End of Business as Usual.’ Speaking to a crowded, full house at Hult International Business School in San Francisco, Solis reviewed the key highlights of his new book:  The End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer Revolution, his newest, following the successful, Engage. (Which, ever the humble, “guru” and self-described social media leader, he said did not exactly take on the success that he had hoped within the Executive suite.)

My key takeaway (among many) was that if you are looking to bring social media into your organization, find an existing obstacle or challenge in your business and engage social media avenues in such a way as to address it.  Also, start with your employees as base, and have them commit to the social aspect you are looking for customers to participate in.  It is key, Solis related, to know and realize that the consumer today is “expect(ing) to engage in new channels…their way.” Therefore, you must have a presence in all of them — (including Pinterest).  You, as a brand, are now in relationship with the “Connected Consumer.”

Finally, he ended by reiterating what his Engage brought to light: have relevance, strive for resonance, and have empathy with your customers. With these last two key aspects of relation to the customer, you reach the ultimate goal in the type of relationship you want and strive to have with them.  So, “think like the customer,” go out and change your business from the inside, out to involve social and innovate in such a way as to connect with and gain influence with the social & “always-on” connected consumer.

Brian Solis & ‘The End of Business as Usual’ – “Rewire” The Way You do Marketing

17 Tuesday Jul 2012

Posted by in Digital Marketing, Marketing as Passion, Social Media

≈ Leave a Comment

SFAMA Welcomes Brian Solis and ‘The End of Business as Usual’ –

Wednesday Night in San Francisco Find out How to Reach and Thrive with Today’s Consumer

San Francisco, CA, July 11, 2012  Join the San Francisco Marketing Association (SFAMA) and Hult International School of Business as we welcome back Brian Solis of Altimeter Group, and see this award-winning social and new media guru once again grace our stage.  On Wednesday, July 18 we will have the luxury of learning first-hand how “business as usual” – as Brian puts – revolves around:  “the mobile web, social media, gamification, real-time (which has) forced us to rewire the way we think about and run our businesses.  Consumers are creating a new digital culture, shifting business landscapes one tweet at a time. “  A landscape in which “everyday people believe their lives deserve 24-hour broadcasts.”  He will highlight what is relevant and why, from his book:  The End of Business as Usual:  Rewire the Way You Work to Succeed in the Consumer Revolution.   Anyone in marketing or representing a brand does not want to miss this opportunity to see Mr. Solis and his contagiously passionate mind in action.

The End Of Business As Usual, looks at the changing consumer landscape, its impact on business and what companies can do to adapt and lead.  Solis’ previous book, Engage, is regarded as the industry reference guide for the social web.   The End of Business As Usual explores each layer of the new complex consumer revolution that is changing the future of not only the way we do business, but modern culture as well.  “As consumers connect with one another, a vast and efficient information network takes shape and begins to steer experiences, decisions, and markets.  It is nothing short of disruptive,” states Solis.

Some critical insights from his book include the following, which will change the way you view Sales and Marketing going forward:

Shared experiences are redefining brands in digital consumer landscapes, and astute brands can now also create and steer these experiences

  • Consumer influence is growing, and businesses can use this to their advantage
  • Connect with a rising audience (and with audiences of audiences) through new touch points between consumers, brands and new influencers
  • Create a culture of change to earn trust, influence and significance among connected customers

Please join us for an information-rich and incredible night to learn from the best and network with your fellow marketers in this forum of new ideas for new business and consumerism in the new media world.

Event Details:

Date:  July 18th, 2012 – 6:00 pm – 9:00 pm

Location:  Hult International Business School | 1355 Sansome Street |San Francisco, CA 94111

 

*Note:  Every paid attendee will receive a copy of his latest book “The End of Business as Usual”

Registration:  http:// http://solisebu.eventbrite.com/

 About Brian Solis

Brian Solis, award-winning author of Engage and his latest book, The End of Business as Usual, documents the rise of connected consumerism and the role people play in the future of business. In this presentation, Brian depicts how leadership can survive Digital Darwinism by understanding customer and employee behavior and expectations, disruptive technology, innovative business models and new opportunities. He demonstrates best practices and methodologies to align the organization around a common and meaningful vision, strategy and objectives.

Brian Solis is principal at Altimeter Group, a research-based advisory firm.  Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing and culture. His new book, The End Of Business As Usual, looks at the changing consumer landscape, its impact on business & what companies can do to adapt & lead.  Solis’ previous book, Engage, is regarded as the industry reference guide to build and measure success in the social web.

www.altimetergroup.com
www.EndofBusiness.com
www.bit.ly/engage2

 

About SFAMA

The San Francisco Chapter of the American Marketing Association (SFAMA) is the leading organization for marketing professionals who seek opportunities to advance their career through networking, innovative programs and leadership.  Founded in 1937, our chapter reflects the innovation, standards of excellence, and diversity for which the Bay Area is known and celebrated. To learn more about the organization and membership please contact: Christine Oneto (christine.oneto@sfama.org) or Tony Sousa (tony.sousa@sfama.org).

Follow

Get every new post delivered to your Inbox.