Category Archives: Digital Marketing

What Does Creativity Look Like to You?

01 Monday Apr 2013

Posted by in Digital Marketing, Marketing as Passion, PR

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Oneto_2 LogoI was asked recently to write something about 3 or 4 principles regarding PR, content creation and communications that I believe in.  The first thought that came to my mind is Creativity … And this title!

So, I thought I would write what my top 4 principles of Creativity are. See if you agree, and please comment below to share with me your own.

1. Be Genuine.  First and foremost, whether I am writing for PR, a blog post or content for a product brief, I always start with what is true and my own sincere thoughts on something.  Being authentic, not fake, is always the best way to go — and it shows through as it resonates with your audience!

2. Be Passionate.  When you are passionate about a topic, you will — in  my opinion — always write something that is both compelling and chock-full of meaning.  Something that “lights you up” or sparks an interest in you once written about will cause your words to come to life and, literally, have that passion shining through.

3. Be Intentional.  As contradictory as this sounds for this type of endeavor, it is something I’ve learned to always keep top of mind when considering a creative piece.  I say this because, rather than just being a mind dump, writing creatively does call for a certain bit of measured care.  Essentially, you want to make sure that you are articulating the message you want to portray — whether it is about a brand, a cause you are promoting, or an ideal you espouse to and are trying to convey.  Let the words flow — but, let them flow in such a way that gets the message across as precisely (yet colorfully!) as you need.

4. Be Light.  Part of creativity is that it is whatever you want it to be. But, when you get too heavy with a topic, it can stop being creative and can tend to be bogged down with facts and figures. I found this out when I started blogging. Those posts which tended to be shorter and to the point, got many more comments than those that were longer, wordier and full of statistics. Being light also means not being too serious — have fun with it, whatever you do.

As the old song goes: “Enjoy yourself, it’s later than you think!” So, live a little. Keep it lively and passionate. Above all, make it what you want it to be.

The Impact of Social Media (New Infographic)

29 Thursday Nov 2012

Posted by in Digital Marketing, Marketing as Passion, PR, Social Media

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How telling it is. In the infographic, produced by AllTwitter, in conjunction with Morrison & Foerster, we see some rather unsurprising — Facebook sucks up much more time, in general, by the wider population than Twitter — and some surprising facts as well. Chief among those facts which were striking to me is this one: While time spent on social media sites increased, time spent on the care of family members decreased. (Now, let’s just hope this is a trend solely among we social media fanatics and not the general population!) But on a more serious and practical note - For companies & marketers, alike, take note of those social channels most popular these days, (Pinterest, Twitter, etc.) and it would behoove us all to pay attention especially to those statistics on TV/Social/Mobile trends, as well. So, have a look see when you have a chance — and let us know if we at Oneto PR can help.

Best of luck navigating this thorough picture of social (click to enlarge)

(via & credit to: AllTwitter.com)

Does Your Startup Need a Kick-Start?

12 Sunday Aug 2012

Posted by in Digital Marketing, My Work, PR, Social Media, Twitter

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My favorite companies to work for and consult with are startups.  So much so, I created a whole event around them (in conjunction with Kym McNicholas (Pando Daily) and Lucia Giacomantonio (Edmodo) – with Girls in Tech.  Thus, true to my word, I would like to be here to help any growing startup as they launch into the realm of ‘PR for Startups!’  Helping you to define your message for your own creative edge, to show the world how you innovate to create the product (or service) they cannot live without.  Hire us for:

  • Product Launches
  • Launch Events and Casual, Business-attraction Happy Hours
  • Last Minute Press Releases; or
  • Any combination of the above

We will also help you write:

  • Pitches to the press
  • Email Blasts or E-Newsletters
  • Scripted Tweets and Advise you on automating them
  • Blog posts
  • Website and Promotions Content

You will find that we are highly affordable. So, when you think you won’t be able to make a PR hire for 6, 9 or 12 months down the road, think again. We work on a retainer basis or by the hour; project to project or for a one-time need.  For a price quote or consultation, please email:  christine.oneto@mail.com.  We’ll help you grow, on your way to being a household name, just like you’ve dreamed.  Remember, startups are what we do best. — Good luck & Happy innovating!

Brian Solis, the Social Business, and a Crowded House. . .

19 Thursday Jul 2012

Posted by in Digital Marketing, Marketing as Passion, My Work, Social Media, Uncategorized

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As expected, Brian Solis lived up to the hype at SfAMA’s event:  ‘Brian Solis & the End of Business as Usual.’ Speaking to a crowded, full house at Hult International Business School in San Francisco, Solis reviewed the key highlights of his new book:  The End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer Revolution, his newest, following the successful, Engage. (Which, ever the humble, “guru” and self-described social media leader, he said did not exactly take on the success that he had hoped within the Executive suite.)

My key takeaway (among many) was that if you are looking to bring social media into your organization, find an existing obstacle or challenge in your business and engage social media avenues in such a way as to address it.  Also, start with your employees as base, and have them commit to the social aspect you are looking for customers to participate in.  It is key, Solis related, to know and realize that the consumer today is “expect(ing) to engage in new channels…their way.” Therefore, you must have a presence in all of them — (including Pinterest).  You, as a brand, are now in relationship with the “Connected Consumer.”

Finally, he ended by reiterating what his Engage brought to light: have relevance, strive for resonance, and have empathy with your customers. With these last two key aspects of relation to the customer, you reach the ultimate goal in the type of relationship you want and strive to have with them.  So, “think like the customer,” go out and change your business from the inside, out to involve social and innovate in such a way as to connect with and gain influence with the social & “always-on” connected consumer.

Brian Solis & ‘The End of Business as Usual’ – “Rewire” The Way You do Marketing

17 Tuesday Jul 2012

Posted by in Digital Marketing, Marketing as Passion, Social Media

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SFAMA Welcomes Brian Solis and ‘The End of Business as Usual’ –

Wednesday Night in San Francisco Find out How to Reach and Thrive with Today’s Consumer

San Francisco, CA, July 11, 2012  Join the San Francisco Marketing Association (SFAMA) and Hult International School of Business as we welcome back Brian Solis of Altimeter Group, and see this award-winning social and new media guru once again grace our stage.  On Wednesday, July 18 we will have the luxury of learning first-hand how “business as usual” – as Brian puts – revolves around:  “the mobile web, social media, gamification, real-time (which has) forced us to rewire the way we think about and run our businesses.  Consumers are creating a new digital culture, shifting business landscapes one tweet at a time. “  A landscape in which “everyday people believe their lives deserve 24-hour broadcasts.”  He will highlight what is relevant and why, from his book:  The End of Business as Usual:  Rewire the Way You Work to Succeed in the Consumer Revolution.   Anyone in marketing or representing a brand does not want to miss this opportunity to see Mr. Solis and his contagiously passionate mind in action.

The End Of Business As Usual, looks at the changing consumer landscape, its impact on business and what companies can do to adapt and lead.  Solis’ previous book, Engage, is regarded as the industry reference guide for the social web.   The End of Business As Usual explores each layer of the new complex consumer revolution that is changing the future of not only the way we do business, but modern culture as well.  “As consumers connect with one another, a vast and efficient information network takes shape and begins to steer experiences, decisions, and markets.  It is nothing short of disruptive,” states Solis.

Some critical insights from his book include the following, which will change the way you view Sales and Marketing going forward:

Shared experiences are redefining brands in digital consumer landscapes, and astute brands can now also create and steer these experiences

  • Consumer influence is growing, and businesses can use this to their advantage
  • Connect with a rising audience (and with audiences of audiences) through new touch points between consumers, brands and new influencers
  • Create a culture of change to earn trust, influence and significance among connected customers

Please join us for an information-rich and incredible night to learn from the best and network with your fellow marketers in this forum of new ideas for new business and consumerism in the new media world.

Event Details:

Date:  July 18th, 2012 – 6:00 pm – 9:00 pm

Location:  Hult International Business School | 1355 Sansome Street |San Francisco, CA 94111

 

*Note:  Every paid attendee will receive a copy of his latest book “The End of Business as Usual”

Registration:  http:// http://solisebu.eventbrite.com/

 About Brian Solis

Brian Solis, award-winning author of Engage and his latest book, The End of Business as Usual, documents the rise of connected consumerism and the role people play in the future of business. In this presentation, Brian depicts how leadership can survive Digital Darwinism by understanding customer and employee behavior and expectations, disruptive technology, innovative business models and new opportunities. He demonstrates best practices and methodologies to align the organization around a common and meaningful vision, strategy and objectives.

Brian Solis is principal at Altimeter Group, a research-based advisory firm.  Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing and culture. His new book, The End Of Business As Usual, looks at the changing consumer landscape, its impact on business & what companies can do to adapt & lead.  Solis’ previous book, Engage, is regarded as the industry reference guide to build and measure success in the social web.

www.altimetergroup.com
www.EndofBusiness.com
www.bit.ly/engage2

 

About SFAMA

The San Francisco Chapter of the American Marketing Association (SFAMA) is the leading organization for marketing professionals who seek opportunities to advance their career through networking, innovative programs and leadership.  Founded in 1937, our chapter reflects the innovation, standards of excellence, and diversity for which the Bay Area is known and celebrated. To learn more about the organization and membership please contact: Christine Oneto (christine.oneto@sfama.org) or Tony Sousa (tony.sousa@sfama.org).

Social Media, Branding & Strategy Focus

26 Sunday Feb 2012

Posted by in Digital Marketing, Marketing as Passion, PR, Social Media, Twitter

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These days, social media along with marketing, and PR go hand-in-hand to create a company’s overall branding presence.  If you have anything less than these three elements in your overall promotions mix, you may be missing out on a lot of opportunity without even knowing it.

To give an example, I recently created a Twitter page for a local chain of family owned and run bike shops.  Within just two hours of creating their page — (without even once tweeting, by the way!)  — this company had 8 new followers!  Imagine the kind of reach they would achieve after a full day, week, or month ~ not to mention throughout the next year(s).  The twitterverse is a global network that can transform an otherwise small-town appearance of a static company website into a twitter feed that can reach all corners of the globe, literally!

Example #2, from a personal brand perspective, once you have a twitter presence and begin tweeting during all times of the day (potentially touching all time zones), you will see your world grow by leaps & bounds as the days and months go on.  A testimony to this:  Within the last 2 weeks, I have managed to somehow (little ole’ me) acquire followers from France, Germany, the UK and Australia.  In a past month, I have added followers from as far-flung as Singapore & Bulgaria.  It reminds me, everyday, of just how encouraging (and, at the same time humbling) it is to be just a small part of a vast global network to be tapped into!

So, let us assist you in broadening and widening YOUR reach.  As social media strategists — added to our already strong base of Marketing Communications, Strategy and PR flavors of brand promotion — we can transform your company as well.  So, what can we do for you?  We’re all ears!

PR & Marketing in the New Online, Start-up Economy

27 Tuesday Dec 2011

Posted by in Digital Marketing, Facebook, My Work, PR, Social Media, Twitter

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There is a great article in Inc. Magazine online about PR and why it is often the one, and best item for a start-up or growing company’s PR budget.  Since this is key to many of you, I wanted to highlight it.  Here are some key factors to consider in building your PR strategy:

A start-up owner herself, the author agrees with us that a PR/marketing plan  must “create a strong brand for you that resonates with a customer and instills affinity and loyalty. PR helps to do that.”  (Caroline Limpert)

Get people “signed up” or on board, and have them try your product: If they love that product or service, they will tell – for example -  three friends, and they’ll tell three friends, and so on — This creates what Charlene Li &  Josh Bernoff coined as a  “groundswell.” (In their book of the same name.)  But this strategy does take some time — You would need to budget for that…and have patience.

“PR allows you to spread the word quickly. It creates widespread awareness and builds a list. ” – Caroline Limpert

  • Along the way, we can still do things like “buy one trip, bring a friend for 1/2-price” or “get  8  friends to sign up and your trip is free” — This, to generate buzz/referrals/  & future business. 
  • Today, PR focuses not only on traditional mediums, but also on the Internet—where everyone has a voice, where media coverage can spread. From print and online media to blogs and social media (Twitter and Facebook)  pages; so there is no longer a single point of press contact.
  • PR and Marketing tactics combine, often, as the two can intermingle and cross-pollinate, to make a full and very targeted media awareness campaign.
(For more or to read the complete article, read it on Inc.com, here.)
 
 - quotes attributed to Caroline Limpert | Inc.com
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