SFAMA Welcomes Brian Solis and ‘The End of Business as Usual’ –
Wednesday Night in San Francisco Find out How to Reach and Thrive with Today’s Consumer
San Francisco, CA, July 11, 2012 Join the San Francisco Marketing Association (SFAMA) and Hult International School of Business as we welcome back Brian Solis of Altimeter Group, and see this award-winning social and new media guru once again grace our stage. On Wednesday, July 18 we will have the luxury of learning first-hand how “business as usual” – as Brian puts – revolves around: “the mobile web, social media, gamification, real-time (which has) forced us to rewire the way we think about and run our businesses. Consumers are creating a new digital culture, shifting business landscapes one tweet at a time. “ A landscape in which “everyday people believe their lives deserve 24-hour broadcasts.” He will highlight what is relevant and why, from his book: The End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer Revolution. Anyone in marketing or representing a brand does not want to miss this opportunity to see Mr. Solis and his contagiously passionate mind in action.
The End Of Business As Usual, looks at the changing consumer landscape, its impact on business and what companies can do to adapt and lead. Solis’ previous book, Engage, is regarded as the industry reference guide for the social web. The End of Business As Usual explores each layer of the new complex consumer revolution that is changing the future of not only the way we do business, but modern culture as well. “As consumers connect with one another, a vast and efficient information network takes shape and begins to steer experiences, decisions, and markets. It is nothing short of disruptive,” states Solis.
Some critical insights from his book include the following, which will change the way you view Sales and Marketing going forward:
Shared experiences are redefining brands in digital consumer landscapes, and astute brands can now also create and steer these experiences
- Consumer influence is growing, and businesses can use this to their advantage
- Connect with a rising audience (and with audiences of audiences) through new touch points between consumers, brands and new influencers
- Create a culture of change to earn trust, influence and significance among connected customers
Please join us for an information-rich and incredible night to learn from the best and network with your fellow marketers in this forum of new ideas for new business and consumerism in the new media world.
Date: July 18th, 2012 – 6:00 pm – 9:00 pm
Location: Hult International Business School | 1355 Sansome Street |San Francisco, CA 94111
*Note: Every paid attendee will receive a copy of his latest book “The End of Business as Usual”
Registration: http:// http://solisebu.eventbrite.com/
About Brian Solis
Brian Solis, award-winning author of Engage and his latest book, The End of Business as Usual, documents the rise of connected consumerism and the role people play in the future of business. In this presentation, Brian depicts how leadership can survive Digital Darwinism by understanding customer and employee behavior and expectations, disruptive technology, innovative business models and new opportunities. He demonstrates best practices and methodologies to align the organization around a common and meaningful vision, strategy and objectives.
Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing and culture. His new book, The End Of Business As Usual, looks at the changing consumer landscape, its impact on business & what companies can do to adapt & lead. Solis’ previous book, Engage, is regarded as the industry reference guide to build and measure success in the social web.
The San Francisco Chapter of the American Marketing Association (SFAMA) is the leading organization for marketing professionals who seek opportunities to advance their career through networking, innovative programs and leadership. Founded in 1937, our chapter reflects the innovation, standards of excellence, and diversity for which the Bay Area is known and celebrated. To learn more about the organization and membership please contact: Christine Oneto (email@example.com) or Tony Sousa (firstname.lastname@example.org).